Industry News

Balmain x H&M Runway Show Review

By: Harshita Himatsingka

Olivier Rousteing didn’t bring the seven colors of the rainbow to the nineties-inspired runway. Rather something even better; the eight colors of Balmain: black, white, green, red, blue, pink, gold and silver.

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The show was held on Oct. 20, 2015 at New York City’s 23 Wall Street area, where other labels such as Proenza Schouler and Hood by Air have previously staged their shows. The fashion show was an elaborate production, with an opening video featuring Kendall Jenner being forced to take a futuristic subway to witness herself and twins in style, dancing. This was followed by a performance by the Backstreet Boys and today’s top models, Kendall Jenner, Jourdan Dunn, Karlie Kloss, Gigi and Bella Hadid, walking the runway for the much-anticipated collaboration.

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Some of the front row attendees included Kylie Jenner, Diane Kruger, Martha Hunt, Jessica Hart, Alexa Chung and Chelsea Leyland. The show was also heavily promoted by Rousteing, Jenner and the others on various social media platforms such as Twitter and Instagram with the hashtag #BalmainArmy and #hmbalmaination which created the buzz of the decade.

Rousteing wanted this collection to be affordable for his fans and “look like the real thing.” This collection was very similar to his Fall 2014 line for Balmain and included “intricately beaded blouses, harem silk-like pants, brocade bell bottoms and wide gold emblazoned belts” which were made with affordable fabrics. The resulting collection retails from $17.99 to $699, one of H&M’s priciest collaborations yet.

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At the end of the fashion show, attendees where treated to a featured “pop-up battleground” where they could purchase some of the goods before the collection arrives in stores and online Nov. 5, 2015. Mark your calendars!

Sources: WWD, Styleblazer, Vogue, Yahoo

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