By Stephanie Baladi
Sources: Fashionista.com, WWD, Style.com, nymag.com
It’s official; Marc by Marc Jacobs is shutting down. Or, rather, it’s being folded into the main Marc Jacobs line. This is being done “not to lessen the product range, but to unify all products with a clarity of voice and aesthetic, and ultimately, to expand the product offerings.”
The plan is to divide the merchandise between two lines, luxury and contemporary, that will encompass a wide range of price points. However, the price points are not just going to come at luxury prices and contemporary prices. The brand’s CEO Sebastian Suhl said, “there’s a lot of white space to be filled. Think items in the $500-plus contemporary range.” Interestingly enough, the bulk of the company’s sales come from the Marc by Marc Jacobs line, which – unlike the main brand – is carried in most department stores.
The question that everyone seems to have is, “what’s going to happen to Katie Hillier and Luella Bartley?” It was only three seasons ago that Hillier was appointed creative director and Bartley was named womenswear design director. The duo has managed to increase the brand’s press with their recent runway shows. It has been confirmed that Hillier will stay on with the company, though her role is still unclear. No word has been said about Bartley’s future with Marc Jacobs.
Marc Jacobs himself spoke to Women’s Wear Daily to confirm the plans saying, “the intention now is no different than when Robert [Duffy] and I started Marc by Marc Jacobs. […] We believed that fashion could exist at lots of different prices. It could be flip-flops for $30, a well-priced T-shirt; there could be an honesty and integrity in different types of clothes. It wasn’t supposed to be a second line or the poor-relative-of.”