Industry News

The Row To Open Their First Store in NYC

By Rachel Satell

Photos from PopSugar, Cindy Ord/Getty Images North America

After opening the first flagship store for their line, The Row, this time last year Mary-Kate and Ashley Olsen are at it again in NYC. The Row will be taking over a sprawling townhouse uptown on 17 East 71st. Its original Melrose Place location in Los Angeles has raised high expectations for the first NYC collection. Complete with a courtyard, pool, and curated capsule collections The Row’s Los Angeles home is a one of a kind retail experience.

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If you’re waiting for the glamour shots of celebrities covered head-to-toe in The Row entering the swanky store opening, you’ll likely be waiting for a while. Ashley had this to say to Women’s Wear Daily concerning their L.A. store opening, “It was important to us to open up our doors quietly. We’re not going to have a party or anything; we want to make sure it’s set up properly, merchandised properly, that things are working. Maybe in a month or so we’ll do a dinner. For now, we just want to be open and get feedback from people close to us.”

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Mary Kate elaborated on the decision to open their doors in L.A. first, “It was a toss-up between New York and L.A., and when this space became available, we jumped on it. It used to be a hair salon, and my sister and I used to come here, so we were very aware of the space.” We’ll have to wait until the end of the year to see how the New York City location shapes up to its west coast cousin. We can’t wait to see what this dynamic duo has in store for us next. Perhaps there is a store in the works for the twins line, Elizabeth and James, or even their online retail venture, Stylemint. Whatever is coming next, it’s going to be big, if these two are involved!

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