Industry News

Normal is the New Black: Rise of the Realistic Barbie Doll

By Jessica Darfoor

Sources: Bostonglobe.com, Worldmag.com, Slate.com, USAtoday.com, Time.com

lammily

This holiday season, young girls will have a lot more choice when deciding exactly what to ask for. As opposed to being forced into buying the typical “Glamazon” Barbie, there’s a new doll option hitting the toy market. For $25, you can purchase Lammily, a new Barbie-like doll modeled after the body type of the average 19 year old American woman. The doll sports wider hips, thicker legs and arms, and an overall curvier body shape. If Lammily were an actual young woman, she would be 5’ 4”, have a 33” waist, and fully bendable joints.

Lammily is the product of artist Nickolay Lamm, who crowd sourced in order to raise the $500,00 needed to fund prototypes. Although Lamm has been tinkering with the concept of what Barbie would look like if she were an actual woman since 2013, this is the first time since he has moved beyond a prototype to a line of ready to purchase products and accessories. For an additional $6, customers have the option of purchasing a Lammily accessory pack. ‘Lammily Marks’ is a pack of stickers including: cellulite, stretch marks, acne, stitches, bruises, scars and more. As many or as few stickers can be attached to Lammily to create an even more realistic effect.

And what is the reaction of Lammily’s target demographic? Lamm presented the dolls to a group of second graders and was met with overwhelmingly positive responses. One girl exclaims, “She looks like a regular girl going to school” while another concludes “She’s not like other dolls, she looks real”.

Such positive responses come as a major coup for Lamm who when asked about his motivation for the empowering line simply says, “I want to show that reality is beautiful. I think she’s really relatable”.

 

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