Industry News

This Week In Menswear

By Jack Watson

Sources: Hypebeast, High Snobiety, Vestoj

It’s that time of year again when the industry is gearing up for the holiday season, when profits spike and retail becomes a chaotic blend of Lord of the Flies and Beyond Thunderdome. It wasn’t necessarily an eventful week in the realm of male fashion, but expect big things in the coming weeks.

Life after death? KITH NYC, the sneaker shop/boutique known for collaborations with Asics, Sebago, Adidas and more is now revitalizing COOGI. The defunct Australian streetwear brand made popular by Biggie Smalls is getting a second life in the form of a collection of sweaters, hoodies and jackets in the iconic hodgepodge of Bill Cosby-esque colors and patterns, in addition to camo hoodies and leather-trimmed jackets. The collection released on Nov. 8th,  and is available at KITH locations and online.

In more streetwear news, the much anticipated Yeezi by Kanye West for Adidas may have leaked earlier this week, evidence coming in the form of a blurry cellphone pic from an airplane showing Mr. West with a currently unknown sneaker model. The shoe in question is tan with a ribbed sole and a massive velcro strap homologous to the strap on previous yeezy iterations. No word from Kanye’s camp has confirmed or denied that the shoe is indeed the yeezi, but an official reveal scheduled for later this month will no doubt resolve any questions. Currently, the Yeezi/Yeezy 3 is set to be released in time for Christmas. Prepare your custom Been Trill credit cards to be maxed out.

Hedi Slimane, current Creative Director of Saint Laurent Paris, was the recent target of Jean Touitou, APC founder and creative director, in a recent interview; Touitou was quoted condemning the ‘rock star’ aesthetic of SLP as dissonant with Slimane’s interests, the brand’s message and even Yves Saint Laurent’s mentality. After slamming the fashion house, Touitou concluded his comments on SLP with “…But the Slimane bashing will stop soon anyway because it’s fashion and people get tired of bullshitting about the same subject. Plus the brand probably sells a lot in China, and as long as you’re financially successful you’re pretty bulletproof.” Hedi Slimane has not currently issued any comments regarding the interview.

GAP’s ‘dress normal’ campaign continues into the winter season with a series of ads depicting semi-awkward situations in holiday settings, ending every ad with “you don’t have to get them [him/her] to give them gap.” This comes as part of a widespread campaign depicting gap as the place to get ‘normal’ clothes that can be bought by/for/with anyone and an emphasis on normality being linked to individuality.

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