By Sarah Tahami
Sources: wwd.com, nymag.com, elle.com, bellasugar.com
Kiehl’s, the skincare company known for its naturally-derived skincare products and simple packaging, has announced that it will be releasing its very first nail lacquer in July. The color is a glossy black — a bold choice for summer — and the proceeds will benefit amfAR in the fight against AIDS.
The polish is formaldehyde-free and will ship just in time for the company’s annual LifeRide motorcycle trip, a 20-person ride to raise HIV awareness and funds for amfAR. This year, the ride begins in Milwaukee and ends at Kiehl’s original location at Third Avenue and 13th Street in Manhattan. This year’s 2,000-mile ride will be the longest since the tradition began in 2010.
“We’ve had motorcycles [in our stores] for 40-plus years, and we’ve always had that biker-esque image, so we thought black would be great,” explained Chris Salgardo, president of Kiehl’s. “It’s a way to start the conversation. And our nails will look badass along the way.”
The polish remains un-named as of now, but Salgardo says “it is cool, cool, cool.” The nail lacquer will be sold at all Kiehl’s locations and will retail for about $15 to $18. Will you buy it?