London Fashion Week 2014 Erdem Review

By Yana Sybiga

Erdem Moralioğlu, a Canadian-born British-Turkish designer behind the Erdem Fall/Winter 2014 ready-to-wear women’s collection, once again showed us the effortless femininity that saturates his styling. This time, gothic black, blood red, shiny blue and deep gold palettes inspired his show.

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Some of the pieces in the show brought us back to the Middle Ages and Renaissance periods, through the natural-toned makeup on the models, the stand-up collars on the dresses and the choice of classic colors. However, the leather coats and dresses, the vivid prints and the cut-off details reminded us that we live in the 21st century, where fashion changes not in centuries, but in minutes.

The designer started off with black velvet dresses and capes, continuing with golden accents before circling back to black. Gradually, Moralioğlu moved to leather with just a few accents of gold sequins and white fur. Next, the collection transformed from Gothic to Renaissance, with the introduction of flower-printed dresses in sky blue, black and gold colors, rich textiles and embroidery with jewels. To keep things interesting, Erdem models wore kitten heels in the same tone of their dresses, flashing back to the sixties.

In one collection, this London-based designer managed to combine four eras of style: the Middle Ages, the Renaissance, the sixties and present time. With such subtle references, the collection was exceptional and worthy of the title, “intellectual fashion.”

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