Adidas Release of 2014 Boston Marathon Jacket Causes Mixed Reviews

By Eftina Gjikuria

baa jackets

Adidas recently released its 2014 Boston Marathon jacket and the Internet is ablaze with people on both sides of the extreme either loving or hating it.

The new design is fluorescent orange with contracting blue and white stripes around the shoulder and the back. The most notable feature of the design is the embroidered Boston Athletic Association (BAA) logo with the words “Boston Runs as One,” an evolution from the Adidas motto last spring, “Boston Stands as One.”

Mikal Peveto, who oversaw the design as the director of running for Adidas America, said of the new design that “we want to look back and be reverent, but it is a new beginning” and Sue Brady, runner and radio personality agrees. Brady believes that “the message is simple, and loyal. People recognize how important and different this year is.”

The jacket is also keeping up with fashion trends as bold orange has been seen in the spring 2014 runways with designers such as Ralph Lauren and DKNY making use of the eccentric color.

Fashion expert and owner of TESstlysit, Lydia Santangelo gave kudos for the style component and said, “The bold orange represents happiness, success, enthusiasm and determination.”

However, some people are not as excited about the new design and the message it is trying to embody.

First-time runner and cofounder of Cinch Financial, Joe Ranft isn’t a big fan of the embroidered logo, saying, “I don’t think the BAA should make such a statement, making [such a statement] on the bombing on the jacket almost gives the terrorists a little publicity.”

Issues of the embroidered logo and colors are the driving forces of why many runners will not be buying the jacket with many taking to social media outlets such as Facebook, Twitter and the Adidas e-commerce site to show their distaste.

One of the many reviewers, RunnergirlMichigan, gave the jacket 1 out of 5 stars on the website, commenting, “I ran in 2013 and was one of the runners prevented from finishing. I was hoping that the colors would reflect the meaning of the survivors, the experience, the trauma, the hope — I wanted it to be in navy blue, red and white — to represent the support of the country and matching the Boston colors — this does not reflect what 2014 Boston Marathon stands for.”

Overall, the jacket has received a 3 out of 5 stars on the website; however, BAA spokesperson Jack Fleming hopes people will feel differently when all the designs come out. The designs will include a royal blue T-shirt and a windbreaker. He remains optimistic about the reactions, believing that “people will be really happy when they see everything come together on Marathon weekend.”

While the colors might seem to some as fresh and trendy as opposed to patriotic, it stands as a message to everybody that the runners are fresh. They are not afraid, and we, as a whole nation, have come back from the attack ready to start anew and much stronger. The jacket stands as a symbol for the upcoming race and whether or not people do end up buying it, one thing is very clear. On April 21, 2014, Boston will truly run as one.

The jacket and the rest of the apparel can be found on the Adidas website.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s