By Elise Borja
It seems that Jeremy Scott, the new artistic director of Moschino, is not the only new face to the world’s top fashion brands. This week, Nicolas Ghesquière, the former creative director of Balenciaga, was named the new designer of womenswear for Louis Vuitton. Rumors of bringing in Ghesquière have been circulating in the fashion industry since March 2013, when Marc Jacobs was still the creative director of the fashion house.
Marc Jacobs designed for LV for 16 years, launching the brand into the “forefront of logomania,” according to Alice Cavanagh, writer for The Daily Beast. Although Jacobs was notorious for his large-scale, extravagant shows at Paris Fashion Week every season, many question what will become of LVMH now that he is no longer the womenswear designer.
Nicolas Ghesquière, on the other hand, is known to prefer more intimate settings, possibly ending the brand’s reputation for theatrics on their catwalks. Nevertheless, the designer is expected to present his first collection for Louis Vuitton in March 2014, undoubtedly with success and praise from the fashion community.
In regards to Ghesquière’s work for Balenciaga, Kate Davidson Hudson, ELLE’s accessory editor, said, “In that spirit of true originality, while always taking cues from the heritage of the House, his knack for tapping into the pulse of exactly what every fashion-savvy woman wanted was unparalleled.”