Designers / Style

New L’Oreal Paris Vending Machines

By Roseline Mbam
Source: http://fashionista.com/2013/10/loreal-paris-launches-makeup-vending-machines-in-nyc-subway/
Photo: fashionista.com

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To my surprise, L’Oreal, the beauty products giant, has launched a vending machine in New York City. This is an amazing new development as New York is one of the most fast-paced cities in the world, as well as one of the most fashionable. Having a vending machine full of beauty products has probably been every NYC fashionista’s dream.

This vending machine, which is located at the Bryant Park subway station, will be available from now until December. To use the “Intelligent Color experience” machine, a customer steps in front of a mirror that shows animations of potential makeup combinations next to your image in the mirror. The customer can then buy the beauty products, easy as that!

According to fashionista.com, the Bryant park station was chosen due to it’s close proximity to Fifth Ave, where a plethora of customers are expected. If the machine gains popularity within the next couple of months, the initiative may be extended into 2014. It may also be introduced to other subway stations.

Now, women who don’t have time to do their makeup before a meeting or shopping trip can do their make up on-the-go. It’s the perfect solution for the average woman who wants to remain fabulous even if she’s rushing to catch a train. I absolutely love the idea and hope to see the vending machine initiative extended to other cities across the US.

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