Designers / Style

Jeremy Scott Named New Creative Director of Moschino

By Elise Borja
Sources: fashionista.com/2013/10/moschino-jeremy-scott-creative-director/, downtownmagazinenyc.com/moschino/, style.com/stylefile/2013/10/jeremy-scott-new-man-moschino/
Photos: Harry Bee

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On Monday, Oct. 28, Jeremy Scott was named the new creative director for Moschino, succeeding Rossella Jardini. It is unclear why Jardini has left Moschino, but representatives for the brand have said they thank her for her “enormous contribution in keeping the spirit of Moschino alive.” The brand’s parent company, Aeffe, has been bringing in several new creative directors in the past 13 months, including brands Philosophy and Emanuel Ungaro. Aeffe claims they are looking to “inject new energy” into the company and its brands.

Formerly an intern for the Italian fashion house, Scott has been designing his own line out of Los Angeles for the past 16 years. According to Style.com, Jeremy Scott has said he has no major plans for Moschino yet, but he is greatly attracted to the brand’s sense of humor.

“Another one of the bonding elements [between the brand and I] is their written messages that express thoughts and twist ideas. We share an obsession with poking fun at fashion,” Scott said. The designer hopes to bring his younger clientele to Moschino, as well as carry the Italian brand “into the now, into the future”.

Transforming from the company’s intern to the creative director, Scott shows us all that dreams do come true with passion and dedication. He told Style.com, “It’s kind of a fairy-tale story. I was the intern, and now I’m running the company.” His first collection for Moschino will debut at Milan Fashion Week in February for the fall 2014 season.

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