By Kelsey Zimmerer
Photos: Alex Morris
During Boston Fashion Week back in September, Northeastern’s Fashion & Retail Society’s own Alex Morris walked the runway for 19th Amendment, a showcase for budding fashion designers. Forgoing a typical catwalk, Morris and the rest of the models hit the pavement in a unique pop up fashion show. Newbury Street, the Prudential Center and Faneuil Hall served as the backdrop for the event, which culminated in a finale show at the Liberty Hotel in Beacon Hill. Via e-mail, Morris shared her experience working with 19th Amendment and what it was like strutting through downtown Boston.
Can you tell us a little background on 19th Amendment and what makes it unique?
19th Amendment is a website created to give starting designers the chance to sell their clothes. It is really hard for people to make it in the fashion industry, so this gives designers a portal to make real money and start their business.
What other modeling experience have you had, and how did you get involved with 19th Amendment?
I have been in five fashion shows including 19th Amendment’s FLASH fashion show. After listening to Amanda (creator of 19th Amendment) speak about her business, I thought it could be a great opportunity for me to freelance model, so I just asked her to do it and she offered me the opportunity to be in the fashion show the following weekend! I am so thankful she gave me the opportunity! It was a blast.
Take us through the day of the show. What was the preparation like, the atmosphere behind the scenes, and the time leading up to the event?
I arrived at the space where hair and makeup was being done at around 2 p.m. Each model was assigned a designer and an outfit. After trying on the outfit, the models were sent to get hair and make up according to the designer’s look for each model. At 5:30 p.m., we had our first fashion show with three more to follow every 45 minutes or so. The night ended with a party at a glamorous hotel.
This fashion show was unique in that it was a pop up show on the street. How was this experience different than a traditional runway?
For this fashion show, the audience was the people walking by on the street on Newbury, or walking by at the Prudential or at Faneuil Hall. We did a quick five-minute fashion show at each of these places without any introduction or runway. The first model would start strutting her stuff and the rest of us would follow, causing interesting reactions from people passing by.
The most mixed reaction was at Faneuil Hall, when we walked in a line through the food court as our fashion show. There was no music, and we just strutted through the crowd. This was difficult because people didn’t really get what was going on, so they would walk in front of models or just stop one of us to ask what was happening. Because of the larger crowd at Faneuil, there were more complications, but once we stood in a line outside the food court area, our purpose became a little more clear when Amanda held up a 19th Amendment sign.
And of course, tell us about what you wore!
I wore a very cool dress from a designer named Madeline. The dress was a white canvas material that had writing all over it, as if she took a sharpie and delicately drew phrases all over the dress. It had other cool elements such as pennies surrounding the bottom. Hair and makeup was by Tony and Guy.