By Camila Costa
Photos: Vogue UK
One of the best known fashion houses, Prada, made quite a statement with its Spring/Summer 2014 collection at Milan Fashion Week last month. Six contemporary artists commissioned portraits of strong and active women for the scenario of the show and some of the portraits could be seen on the clothes.
The art blended well with designer Miuccia Prada’s vision for her creations. “I was fixated with the idea of women and how it is necessary that they be strong, visible kind of fighters. I wanted the clothes to be so bold that people will see you, but also listen,” Prada said.
Prada’s luxury sportswear is unlike any other that we have seen on the runway this season. With embellished bras over classic-shaped dresses, sports socks pulled to the knees and furry coats with rainbows on the back, it is safe to say that we will see many strong women rocking this outfits for months and months to come — not to mention the influence this will have on the industry as a whole: inspired designs of this collection are bound to hit retail stores fast.
When Prada talks, everybody listens. The numbers back this up. The luxury firm saw profits reach 308.2 million euros in the first half of its financial year –- a rise of 7.6 percent. In Prada’s own words, “I’m allowed to do whatever I want to do with clothes.”
She sure is.