By Daisy Kendrick
Photos: Aryanna Tiberii
On Thursday, Oct. 3, Jennifer Chen, founder of The Fashion Hub hosted one of two networking socials during Boston Fashion Week at the Revere Hotel. She made sure to provide a relaxed environment where Boston fashionistas could share and collaborate on initiatives.
Chen really wanted to bring the online world offline with the #FashionHubber4Life Networking Social, which she made possible by inviting the blog’s followers, models, Boston entrepreneurs, bloggers and students. With such a diverse gathering, it was a great way to build awareness of the great fashion talent in Boston, encouraging partnerships with local professionals, which is instrumental in helping the local fashion communities thrive.
Throughout the evening, guests exchanged stories and business cards, something that social media cannot replace and precisely what Chen was hoping to achieve. Networking is both useful and entertaining, as Nicolas Tisler knows well.
Tisler is the U.S. artistic director of the French salon brand Camille Albane, which recently moved to Boston after 20 years of experience in Paris. His work has graced the covers of Vogue and Harper’s Bazaar and now he is inspired to bring the Parisian look to Boston.
As a first time attendee of Boston Fashion Week, Tisler used the #FashionHubber4Life event to talk to models, photographers and potential clients. The marketing director for Sephora and local jewelry designers shared their ideas for fashion lovers. Fellow fashionistas from Babson were checking out the opportunities too, while hoping to advance their business degrees down a route in fashion.
The Fashion Hub, a fashion/beauty blog, updates Fashion Hubbers on the latest trends, events and reviews. Chen is a Northeastern University alumna, having graduated with a Bachelor of Science in Business Administration in Marketing and Accounting. While studying, Chen always took an alternative approach and integrated her love for fashion with her academics and founded two companies while still at school, Expression by Jennifer Chen and The Fashion Hub.
At Northeastern, she also set up Unity Fashion Show, thanks to funding by the Diversity and Equity Institution. The mission of Chen’s fashion shows was to embrace diversity by exposing the creative talents of fellow college students from across America. From there, a Facebook page expanded into The Fashion Hub blog, creating a platform to bring together the Boston fashion community. Chen dedicates herself fully to the Fashion Hub blog and welcomes interns.