London Fashion Week E-Board Pick: Issa

By Emily Plourde

I have never really taken note of Daniella Issa Helayei’s work before, but when I was browsing through the shows, her extreme use of pattern caught my eye.  The entire collection gave me a 70’s vibe where the first half all seemed to coordinate smoothly.  Then it was as if Issa started showing a different collection entirely when I reached the black cloak jacket.  Hardly any more patterns were visible; had we transitioned to the 20’s? I really enjoyed the pieces individually, but some editing would have done the show some good.

See the whole collection here.

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